Sheri Hedlund currently serves as Vice President of Sales for the North America and EMEA markets for Outreach. She is directly responsible for the strategic vision, execution and growth of the Mid-Enterprise segment in NA and has assumed expanded responsibilities to include the micro, commercial and mid-enterprise market segments across EMEA. Before joining Outreach, Sheri most recently held the position of Health Systems Sales Leader for Philips Healthcare North America, where she was known for delivering results by creating a winning sales culture thru putting people and customers first. Sheri successfully led the largest market for Philips at $4B+ to revenue growth while securing market expansion. Prior to joining Philips, Sheri held a number of progressive leadership positions in the IT market. She spent 4.5 years at Dell EMC in multiple executive positions, such as Vice President, US Channel Sales, and also leadership roles in Data Center Specialist Sales, Sales execution, and Strategic partner aligned sales teams. Sheri also served as Vice President, Product Marketing at Tech Data Corporation where she led sales, marketing, reseller enablement, technical services and supply chain operations supporting the pan-HP solutions portfolio. This role followed 12 years of leadership positions with Compaq/Hewlett Packard leading HP’s commercial channel sales region, Worldwide Product Marketing for wireless devices, and Commercial Programs manager for the Americas Region.