Engage in a thought-provoking roundtable discussion centered on addressing the biggest challenges facing CROs. Pick your table and join your peers of seasoned revenue professionals to dissect the pressing issues shaping the landscape of revenue leadership. Delve into one of the following: Table 1: The Journey to GTM Efficiency: identifying your essential steps. Move with certainty to optimize go-to-market engines and drive efficiency (hosted by Highspot). Table 2: Reclaim control of your revenue process (hosted by Clari) Table 3: Enhance your talent strategy and build positive team culture Table 5: Customer retention strategies: build loyalty and reduce churn Participate in this interactive session, share your experiences, and gain diverse perspectives on overcoming challenges unique to CROs. Leave with actionable strategies and a renewed perspective on steering revenue success in a rapidly evolving business landscape.

It’s been hard selling out there. Market conditions may or may not change and we can’t control that. What we can control is our strategy. Now is the time to discard sales and marketing stereotypes, embrace reinvention, and establish a new model for the modern revenue motion. Synthesizing market intelligence, front-line feedback, and proven strategic perspectives, this session will examine how to: - Finally stop operating in sales and marketing silos - Create shared responsibility and mutual accountability for revenue goals - Simplify your approach to strategic alignment - Create a system that turns strategy into action you can measure