Collaboration across the customer journey is essential for creating a seamless and successful customer experience. In this presentation, attendees will learn how to build a customer-centric business that leverages collaboration across marketing, sales, and customer success teams. Through real-world examples and best practices, attendees will gain insights into how to: - Create a shared understanding of the customer journey across teams. - Develop a collaborative mindset and culture. - Align goals and metrics across departments. - Establish communication and feedback channels. - Leverage technology and data to optimise collaboration. By embracing collaboration across the customer journey, companies can create a cohesive and satisfying experience for their customers, resulting in increased retention, loyalty, and revenue.