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Paul
Ditchfield
General Manager, EMEA
Outreach
Paul is a client focused executive that has fostered long standing mutually beneficial business relationships with his clients over the last 20 years. In addition to deriving enormous satisfaction from developing a sense of partnership with clients, Paul relishes the opportunity to mentor, develop and lead diverse successful teams and scale the business we represent.
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01 December 2026 10:15 - 10:45
From hype to real: How AI became a required revenue strategy
AI isn’t a buzzword anymore — it’s in the budget. CROs are now responsible for building AI go-to-market models, and the companies moving first are already ahead. In this session, we’ll break down the basics of an AI revenue strategy, why timing matters, and how one platform unlocks the full potential of AI and AI agents. You’ll hear real-world success stories and get practical steps to avoid falling behind.