04 December 2024 20:00 - 20:05
Mastering the art of your pricing strategy and value creation
Pricing is more than just a number; it's a strategic lever for driving revenue and profitability. This presentation explores the art and science of developing a pricing strategy that maximises value creation.
Attendees will learn how to align pricing with customer perception, optimise revenue, and enhance profitability.
By understanding the intricate interplay between pricing, product positioning, and customer value, you'll gain the tools to build a pricing architecture that supports long-term business growth and competitive advantage.