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Maud
Saunier Luce
Chief Revenue Officer
Universal Pictures
With a proven track record in the content distribution, Maud specializes in developing and executing revenue growth strategies to achieve overall business objectives • Structure and oversee a cross-functional service related to operational performance and profitability optimization. • Implement advanced data analysis processes: leveraging customer, sales, and marketing data to identify growth drivers and optimize strategic decisions. • Enhance sales skills and organizational structure: recruiting, training, and motivating a high-performing sales team, with effective sales and customer support processes. • Ensure operational excellence by strategically coordinating Sales/Marketing & logistics priorities. • Drive internal innovation and deploying new IT & AI solutions to enhance Sales & Marketing team productivity. Maud is empathetic, curious, and enthusiastic and thrives in dynamic environments where strategic marketing decisions drive success.
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04 December 2024 20:00 - 20:05
Mastering the art of your pricing strategy and value creation
Pricing is more than just a number; it's a strategic lever for driving revenue and profitability. This presentation explores the art and science of developing a pricing strategy that maximises value creation. Attendees will learn how to align pricing with customer perception, optimise revenue, and enhance profitability. By understanding the intricate interplay between pricing, product positioning, and customer value, you'll gain the tools to build a pricing architecture that supports long-term business growth and competitive advantage.