Joanna Edwards is the Chief Revenue Officer at Merit Group plc, renowned for her strategic leadership and revenue-driving expertise. With cross-industry experience, Edwards fosters collaboration, propelling Merit Group's market prominence.
A sought-after thought leader, she shapes innovative revenue strategies and champions sustainable growth, embodying transformation in both her role and the industry.
29 November 2023 11:10 - 11:40
Panel discussion: Collaboration across the customer journey
Collaboration across the customer journey is essential for creating a seamless and successful customer experience. In this presentation, attendees will learn how to build a customer-centric business that leverages collaboration across marketing, sales, and customer success teams.
Through real-world examples and best practices, attendees will gain insights into how to:
- Create a shared understanding of the customer journey across teams.
- Develop a collaborative mindset and culture.
- Align goals and metrics across departments.
- Establish communication and feedback channels.
- Leverage technology and data to optimise collaboration.
By embracing collaboration across the customer journey, companies can create a cohesive and satisfying experience for their customers, resulting in increased retention, loyalty, and revenue.