Every CRO has been there: the forecast says one thing, the quarter delivers another, and suddenly everyone wants to know who got it wrong. But perhaps the bigger question is why we still treat forecasting as a prediction exercise in the first place. The modern revenue organisation has more data than ever—CRM activity, pipeline signals, conversion trends, buyer behaviour and AI-driven insights. Yet more data does not automatically mean more certainty. In some cases, it simply creates more ways to justify a number we already want to believe. This session challenges the way CROs think about forecasting. Rather than asking, “How accurate is our forecast?”, we’ll explore whether it is giving the business what it actually needs: early warning, clear assumptions and the confidence to make better decisions. The conversation will challenge some long-standing forecasting habits and explore what a genuinely trusted revenue forecast should look like. The goal isn’t to predict the future perfectly. It’s to see it coming sooner.