In the next four years, AI is expected to handle sixty percent of sellers' work, raising questions about the tangible benefits of AI investments in sales. Success with AI hinges on a robust data strategy, emphasizing the importance of data quantity, quality, and context. Various AI types, including generative, prescriptive, and predictive, offer unique advantages, with prescriptive AI notably increasing win rates by up to fifty percent. Gong exemplifies effective AI use by enhancing forecasting accuracy and automating data collection, ultimately improving sales coaching and accountability. As AI becomes a competitive advantage, businesses must evaluate its necessity and implementation in their operations.