Sam is the Chief Revenue Officer for TransUnion UK, with over 22 years of strategy, commercial and operations experience. Sam is a qualified chartered accountant (ACA), who moved into corporate strategy to help drive a client’s business and ensure their strategy is robust and well thought-through. He's worked with large multi-national financial institutions on their pricing, market sizing, strategic planning and segmentation strategy. Sam is now in a senior commercial role, working with clients to enhance the value to their end customers.