Greg Larsen is the VP of Revenue Operations at Eltropy, a leading digital conversation software platform for financial institutions. He is responsible for driving revenue growth and optimizing GTM processes through data-driven insights and innovative strategies. Prior to joining Eltropy, Greg spent 15+ years in Sales and Revenue Operations at Qualtrics, NUVI, Lingotek, and consulting for other SaaS organizations, where he played a critical role in building and scaling their revenue operations and sales strategy. With experience in sales leadership and revenue operations, Greg has been a key player in four successful exits, and is a frequent speaker and thought leader on the latest trends and best practices in revenue leadership.