Andrew Peterson is the founder and Co-CEO of Clozd, a leading provider of win-loss technology and services. Prior to founding Clozd, Andrew spent 8 years at Qualtrics, a research technology company that was acquired by SAP in 2018 for $8 billion.
During his tenure there, Andrew was an instrumental sales leader who eventually founded and managed the Qualtrics XM Directory product. He was also integrally involved in Qualtrics’ internal win-loss program. That initiative kickstarted his passion for reinventing the win-loss space and the founding of Clozd.
18 September 2024 09:45 - 10:15
Fuel revenue growth with win-loss analysis
When great sports teams want to know why they're winning and losing, they look at the game tape.
It's no different in business.
Like film study, win-loss analysis is the process of going back and reviewing your closed opportunities to uncover the trends and insights that influence your win rate.
In this session, you'll explore the power of win-loss insights and how taking a buyer-centric approach helps improve your win rate and drive more revenue.