We've all heard how AI is reshaping go-to-marketwith ChatGPT and Claude—but not in the way most teams expect. While many organizations focus on automating tasks and generating more pipeline, the real shift is happening deeper in the sales motion: how decisions are made, how deals are executed, and how teams learn and improve over time. This session explores the rise of AI as a system of execution—moving beyond dashboards and insights into real-time guidance, decision-making, and continuous improvement. We’ll break down the emerging approaches CROs are taking today, the trade-offs between building vs. buying, and what it takes to operationalize AI in a way that actually impacts what matters - revenue. Attendees will learn: - Emerging approaches CROs are taking today - The trade-offs between building vs. buying, - What it takes to operationalize AI in a way that actually impacts revenue