CROs are expected to make bold growth calls - pricing, headcount, territory, pipeline bets - yet many are still flying blind because the data underneath them is shaky. This session reframes data quality from a RevOps cleanup task into a strategic leadership responsibility. We’ll explore how top CROs decide which numbers actually matter, how they create shared trust in revenue data across sales, marketing, and finance, and how reliable data sharpens board-level decision making. Attendees will leave with: - A clear view of which revenue metrics deserve executive attention - and which ones create noise - Practical ways to build confidence in revenue data across functions - A leadership framing for data quality that strengthens CRO credibility with the board