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Greg
Anderson
Chief Revenue Officer
Foundry
As a Chief Revenue Officer and GTM leader with 20 years of experience, Greg specializes in building high-performing global teams in the media, data, and marketing services industries. Currently, Greg leads global revenue strategy at Foundry, a media company with a portfolio of brands including TechCrunch, Cheddar News, and IT publications such as CIO.com. In this role, his responsibilities span the entire GTM cycle including sales ops, rev ops, sales, sales enablement, and customer success. Greg brings a global perspective to all aspects of the business with a current team of over 150 spanning 11 countries and having personally spent almost a decade abroad building and scaling APAC operations. Having operated through multiple acquisitions and divestitures, Greg also brings a wealth of experience in the M&A space in both public and PE owned companies.
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15 April 2025 09:30 - 10:15
Panel discussion: The hidden cost of executive misalignment
For many CROs, revenue accountability is clear - but decision authority isn’t. Growth depends on tight alignment across product, marketing, finance, and operations, yet too often the CRO inherits misalignment they didn’t create and can’t easily fix. This panel explores how modern CROs move beyond surface-level collaboration to build real C-suite alignment - the kind that drives faster decisions, cleaner execution, and sustained revenue growth. Senior revenue leaders will share how they earn influence with peers, align competing priorities, and turn the C-suite into a true growth engine rather than a collection of functional silos. Attendees will walk away with: - Practical ways CROs establish shared ownership of revenue across the C-suite - Patterns for aligning strategy when incentives, metrics, and priorities don’t match - Signals that alignment is working and early warning signs when it’s not