Every quarter brings pressure to close - but sustainable growth depends on the tradeoffs CROs make under that pressure. The challenge isn’t execution versus strategy; it’s deciding how today’s moves either build, or limit, tomorrow’s growth. Growth used to to rely on revenue at all costs, but now we’re in a ;post-growth at all costs’ world where CAC is increasing, NRR is a north star metric, and capital is not limitless. This panel explores how CROs run a two-track revenue plan: delivering near-term results while deliberately investing in the future engine. Panelists will share how they translate the growth thesis into weekly decisions - how to split capacity, which deals to pursue or pass, how aggressively to discount, and what to fund now versus stage for later. Attendees will leave with: - A revenue portfolio model to balance core business, growth bets, and future bets - Deal-level criteria that protect long-term value while hitting the number - Practical ways to align sales, marketing, and CS so short-term wins build long-term growth