Warren's been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services.
Under Zenna Consulting Group, he practices as a Fractional CRO and sales / marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox.
He's leveraged this knowledge and experience to create The CRO Collective.
03 September 2024 09:15 - 09:45
Panel: What makes a great CRO?
This fireside chat dives into the evolving role of the Chief Revenue Officer.
We'll explore how the CRO function has become more than just managing sales and discuss the limitations of a purely sales-focused approach.
Join us for a conversation that redefines the CRO as a strategic leader for revenue generation, encompassing the entire customer lifecycle and driving growth across all departments that touch the customer.
03 September 2024 09:00 - 09:15
Chairperson remarks & icebreaker
It's time to get going. This will be your chance to meet the room, share your stories and prepare for the day ahead.