Warren's been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services.
Under Zenna Consulting Group, he practices as a Fractional CRO and sales / marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox.
He's leveraged this knowledge and experience to create The CRO Collective.
03 September 2024 11:30 - 12:00
Roundtable discussions: Strategic problem solving
The old adage that "a problem shared is a problem halved" really does stand true. This session provides you with a unique opportunity to choose your most pressing challenge, group up with those facing the same pain points as you, and discuss with a revenue expert who will share proven solutions.
Choose from pain points such as:
- Evolving role of the CRO
- Sales and marketing alignment
- Organizational support for strategic revenue leadership
- Implementing and managing AI effectively
- Using data to gain insights into customers and optimize revenue
03 September 2024 09:00 - 09:45
Panel: What makes a great CRO?
This fireside chat dives into the evolving role of the Chief Revenue Officer.
We'll explore how the CRO function has become more than just managing sales and discuss the limitations of a purely sales-focused approach.
Join us for a conversation that redefines the CRO as a strategic leader for revenue generation, encompassing the entire customer lifecycle and driving growth across all departments that touch the customer.
03 September 2024 16:45 - 17:00
Closing remarks
In this session, Warren will recap the day's key insights, highlighting the most impactful strategies and lessons shared. You'll leave with a clear roadmap and actionable steps to implement positive changes within your organization, ensuring the ideas discussed today translate into measurable results.