Tim founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property, as well as leading all major client relationships.
Tim has had a lifelong obsession with the underlying science of communication. Over a long career (at companies including Unilever, Barclays, and the Corporate Executive Board) Tim has developed a remarkable set of insights, tools and processes surrounding the practice of designing and delivering extraordinary messaging, and his passion is teaching these insights to others, helping them to become world class communicators. He is the author of two best-selling books, The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design and Mastering the Moment: Perfecting the Skills and Processes of Exceptional Presentation Delivery. The Oratium messaging model is in active use, and the preferred messaging solution of companies as diverse as Cisco, Disney, IBM, Siemens, Schneider, LinkedIn and Salesforce.
18 September 2024 12:00 - 12:30
Best story wins
As good as your solutions are, it’s always hard to tell a complex story well, and all the more so as sales meetings become shorter, more unpredictable, and often virtual. But the way your team tells their story matters, and Sales leaders are discovering that one of the most powerful levers they can pull is the lever of messaging. Taking a bloated, technical and sender-oriented PowerPoint and converting it into a crisp, compelling, customer-centric narrative will often yield extraordinary results.
Oratium CEO Tim Pollard is a highly sought-after speaker in his field, and his keynote will explore what goes wrong with traditional messaging, and unpack the critical principles of world-class sales message design and delivery.