18 September 2025 13:15 - 13:45
Removing the Friction: How CROs and CMOs win together with culture, tactics, and AI
Nadia Rashid, CRO of Outreach, and Tifenn Dano Kwan, CMO of Amplitude will explore the evolving dynamics in CRO/CMO relationships in the era of AI-first go-to-market.
In this session you will learn:
- Real-world success stories of CROs and CMOs winning together
- The non-negotiables of Sales and Marketing partnerships
- The tactics, tools and cultural shifts behind Outreach and Amplitudeās enterprise pipeline engines