AI isn't coming for your GTM strategy - it's already here. The question isn't whether to build an AI-native go-to-market motion, but whether you're making the right calls before your competitors do. In this session, Kyle breaks down the five pivotal decisions that separate revenue leaders who are using AI to scale intelligently from those who are just adding tools to a broken process. From rethinking your ICP in a world of infinite personalization, to rebuilding pipeline coverage models when AI can compress sales cycles overnight - these are the bets that define your next 18 months. You'll leave with a clear-eyed view of where AI actually moves the needle in GTM, where the hype is dangerous, and the specific playbook calls you need to make now.