In today’s market, strategy alone won’t deliver results. The difference between predictable growth and pipeline stall-outs is execution. In this keynote, Highspot's Graham Younger unpacks new global research on the Go-To-Market Performance Gap, a growing disconnect between strategic intent and frontline action. You’ll learn how leading organizations are using unified enablement, cross-functional alignment, and AI-driven insights to close the gap, turning bold plans into consistent, scalable revenue outcomes. This session delivers practical takeaways for CROs who need to do more than drive alignment, they need to operationalize it.