Every CRO is under pressure to drive revenue growth with greater consistency, while wrestling with longer sales cycles, shrinking budgets, and increased stakeholder scrutiny. Many leaders are racing to meet this challenge with efficiency tools – AI and automation, process controls, and pipeline visibility. But efficiency isn’t effectiveness. Sellers may have more tools and better dashboards, yet still lack the ability to shift buyer behavior when it matters most. The path to achieving higher win rates remains frustratingly opaque. Until now. New research from Corporate Visions has uncovered the precise sales competencies that show a statistically significant correlation with increased win rates. These aren’t vague traits or outdated best practices. They’re real-world human selling skills, collected in buyer feedback from more than 120,000 deals. They are the human moments that matter in real customer conversations. In this keynote, Doug Hutton, SVP Sales at Corporate Visions will share: - The evidence-backed competencies that directly impact your revenue outcomes - Why traditional assessment & development models fail to translate into performance gains - How forward-thinking CROs can create revenue confidence at scale by targeting coaching and enablement to what truly moves the needle