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Allison
Metcalfe
Chief Revenue Officer
Xensam
Allison is a senior executive leader with proven track-record of scaling highly-successful B2B enterprise SaaS and Consumption businesses from zero to $500 million in revenue across multiple functions including Customer Success/Experience, Sales, General Management, Go-to-Market Strategy, and Operations. She has a history of developing customer centric and metric driven go to market strategies and execution for multi-product, international portfolios that consistently hit revenue growth and margin objectives. Allison is known as an inspiring and action-oriented leader with ability to rapid innovation and transformation of talent, operations, technology adoption and strategy.
18 September 2024 09:00 - 09:45
Panel: What makes a great CRO?
This fireside chat dives into the evolving role of the Chief Revenue Officer. We'll explore how the CRO function has become more than just managing sales and discuss the limitations of a purely sales-focused approach. Join us for a conversation that redefines the CRO as a strategic leader for revenue generation, encompassing the entire customer lifecycle and driving growth across all departments that touch the customer.

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