17 November 2026 11:45 - 12:30
The bowtie as a revenue operating system: How AI is rewiring RevOps and GTM
This session features Sandy Robinson, M.Ed., on using the SaaS Bowtie as a Revenue Operating System, an architecture that unifies demand creation, conversion, onboarding, adoption, retention, and expansion into a single governed model.
As AI strategy accelerates, it’s changing how teams capture signal, personalize engagement, forecast outcomes, and scale consistent execution across the revenue lifecycle. Sandy will outline the operational decisions that make the bowtie real (standardization, instrumentation, and governance), and the human side that makes it work: RevOps leaders collaborating internally to build buy-in, drive change, and coordinate execution across Marketing, Sales, CS, Product, Implementations, and Enablement.
Key takeaways:
• A practical Revenue Operating System: roles, handoffs, data requirements, and feedback loops across the bowtie
• AI-enabled execution patterns: improving signal quality, speed-to-action, and lifecycle consistency without breaking trust
• A change-and-collaboration model for RevOps leaders: buy-in strategy, governance, and cross-functional execution rituals