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Mike
Weir
Chief Revenue Officer
Finalis
The marketing & sales world is complex and always evolving especially in the fast-paced technology industry. It's extremely challenging and time consuming to keep up with all the techniques and channels to communicate your brand and solutions values. Mike helps G2 clients keep pace, he leads a team of professionals solely focused on the technology industry where we help companies build world class marketing campaigns - customer advocacy, demand generation programs, lead nurturing and branding - and sales outreach programs to match their brand & solutions with the technology buyers who need them. More than ever, Mike is meeting with executives to improve their marketing & sales partnership so they can improve revenue growth for their companies. In his spare time, Mike travels the world to speak at events and take in the amazing sights and culture of each country.
12 November 2025 15:45 - 16:15
RevOps unleashed: The hidden power behind a CRO's growth strategy
In today's complex business environment, the role of RevOps is more critical than ever. As the linchpin of cross-functional collaboration, RevOps professionals are the truth-tellers who provide the clarity and insights needed to drive sustainable growth. Join us for an enlightening fireside chat with Anil Harjani and Mike Weir sharing their expert insights. Key discussion points will include: -The role of RevOps: Understanding the core responsibilities of RevOps and its impact on cross-functional collaboration. -Data-driven decision making: How RevOps professionals provide the accurate, actionable insights needed to inform strategic decisions and drive growth. -Breaking down silos: Strategies for fostering collaboration between sales, marketing, and customer success teams to create a seamless go-to-market (GTM) approach. -Scalability: Techniques for implementing scalable processes and systems that support rapid growth while maintaining operational efficiency. -Performance metrics: Identifying and tracking key performance indicators (KPIs) that align with your scaling objectives and ensure accountability across functions. -Case studies and real-world examples: Learn from real-life examples of organizations that have successfully leveraged RevOps to drive cross-functional collaboration and scale effectively.