18 November 2025 11:45 - 12:15
From Enablement to execution: Applying the scientific method to sales enablement to drive behavior Change
What if your enablement engine didnāt just train reps, but diagnosed exactly what was broken, tested interventions, and proved what worked? In this session, weāll break down how modern CROs are moving beyond static training to a dynamic, evidence-based coaching loop. By scoring recorded calls, identifying skill gaps, and assigning targeted AI roleplays, teams build a data-driven model of āwhat good looks likeā and continuously refine it. This is the scientific method, applied to sales performance at scale.