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Lawrence
Lanzilli
Chief Revenue Officer
DOOR3
Lawrence is a proven leader in accelerating international high-growth B2B SaaS, Hardware, and Web3 businesses. With top-tier executive relationships in Fortune 100 accounts, he has held key roles at $1B+ companies like Violin Systems and Datrium, as well as innovative FinTechs including Arculus and Nexos. Known for driving startups to M&A, IPO, and SPAC success, Lawrence excels in crafting strategic branding, storytelling, and positioning. His expertise lies in identifying long-term growth opportunities, executing strong sales and marketing plans, and building dynamic teams that deliver tangible client-side value. An evangelist with a grounded approach, Lawrence links real-world use cases to drive value with emerging technology.
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18 November 2025 09:15 - 09:45
Case Study: Rebuilding the revenue engine post-restructure
Following a major organizational shift, a mid-market tech company faced stalled growth, internal misalignment, and declining customer confidence. This session explores how its leadership team navigated a high-stakes turnaround by realigning sales, marketing, and customer success functions to operate with greater efficiency and focus. By rethinking their go-to-market strategy, resetting performance expectations, and prioritizing transparent communication, the company rebuilt its revenue engine from the ground up. The case study offers a candid look at the decisions, challenges, and breakthroughs that ultimately reignited growth and positioned the business for long-term success.