Guy Rubin is the Founder of Ebsta (recently acquired by Fullcast) and Managing Director of Insights at Fullcast. A leading voice in Revenue Intelligence and RevOps, Guy has spent over a decade analyzing buyer interactions to uncover what truly drives win rates, forecast accuracy, and GTM performance. His benchmark reports and engagement models guide CROs and revenue teams worldwide in building predictable, data-driven growth. His work equips revenue leaders with the clarity, discipline, and data they need to turn uncertain pipelines into high-confidence forecasts.