Sales, marketing, and customer success rarely disagree on the goal. They disagree on the data, the definitions, and who owns the customer at each stage, which is why "alignment" so often means three functions nodding in the same meeting and going back to three different systems of truth. This session looks at what it actually takes to run these three functions as one revenue system: shared metrics, shared accountability, and the handoffs that break first when growth speeds up. Attendees will leave with: - A short list of the definitions that have to be shared across sales, marketing, and CS before alignment means anything. - Where handoffs between the three functions break first as a company scales. - A model for shared accountability that doesn't just add another dashboard nobody checks.