18 November 2025 15:45 - 16:15
Driving deeper value: strategies to grow adoption of core products within existing accounts
Winning new business is only half the battle—true growth comes from maximizing the value of existing relationships.
This session focuses on how revenue leaders can drive stronger adoption of core products within their current customer base. We’ll explore proven strategies such as mapping adoption journeys, building customer advocacy, leveraging data to identify expansion opportunities, and aligning customer success with sales.
Attendees will learn practical ways to deepen product stickiness, strengthen retention, and unlock new revenue potential by ensuring customers fully realize the value of what they’ve already purchased.