Many organizations struggle to align their go-to-market efforts, leading to fragmented strategies and missed revenue opportunities. As a CRO, you know that a disjointed approach can slow growth, hinder collaboration, and ultimately impact the bottom line. So, how do you ensure your GTM strategy is truly unified across teams and functions? This session will explore how top revenue leaders break down silos to create a cohesive GTM strategy that aligns sales, marketing, customer success, and product. You’ll learn practical approaches to fostering cross-functional collaboration, setting unified metrics, and aligning every stage of the customer journey to revenue outcomes. Key takeaways: - Proven methods to integrate GTM functions into a single, cohesive strategy - How to align revenue goals with cross-functional collaboration - Creating a shared vision that connects marketing, sales, and customer success - Real-world examples of unified GTM strategies driving long-term growth

In an era where revenue leadership demands both strategic vision and hands-on execution, the role of the Chief Revenue Officer has never been more complex - or more critical. With market conditions shifting and AI-driven insights becoming the norm, how can today’s CROs stay ahead of the curve? This fireside chat will delve into how top-performing CROs are navigating today’s most pressing challenges. Our expert speakers will share firsthand insights into how they’ve adapted their strategies, fostered cross-functional collaboration, and embraced technology to drive sustainable growth. Key takeaways: - The evolving skill set every modern CRO needs to thrive - How to leverage AI and data to make smarter revenue decisions - Proven approaches to balancing strategic vision with operational excellence

This interactive session is all about peer-to-peer learning and future-focused strategy sharing. Instead of a one-way presentation, we’re creating a space for CROs to discuss their upcoming plans, share innovative approaches, and trade insights on what’s next in revenue leadership. You’ll leave with actionable ideas inspired by fellow leaders who are navigating similar challenges.