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Warren
Zenna
Founder
CRO Collective
Warren's been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Under Zenna Consulting Group, he practices as a Fractional CRO and sales / marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox. He's leveraged this knowledge and experience to create The CRO Collective.
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20 August 2026 11:15 - 11:45
AI hackathon | "You share, I share"
This interactive session is all about peer-to-peer learning and future-focused AI strategy sharing. Instead of a one-way presentation, we’re creating a space for an open discussion in where CROs can discuss their upcoming plans, share innovative approaches, and trade insights on how they've been using AI to accelerate revenue success. You’ll leave with actionable prompts, workflows, and opportunities for automation.
20 August 2026 09:15 - 09:30
Chairperson opening remarks
Welcome to Chief Revenue Officer Summit Boston. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings, with a quick introduction into the evolving landscape of the role of the CRO.
20 August 2026 17:00 - 17:05
Chairperson closing remarks
Our chairperson ends the day with a short summary before we head into happy hour.
20 August 2026 13:45 - 14:15
Interactive roundtable discussions | Strategic problem solving
These roundtables are designed for the challenges that don’t have clean answers - the ones CROs are actively wrestling with right now. You’ll join a group of peers facing similar pressures to compare notes, pressure-test ideas, and share what’s actually working (and what isn’t). This isn’t theory or best practice theater. It’s a space to talk candidly about the decisions, trade-offs, and leadership moments that shape revenue outcomes. Leave with practical insights you can apply immediately. Topics include: - Adapting revenue motions to buyers who want less selling - Managing board expectations when growth slows but pressure doesn’t