Outbound sales is undergoing a transformation. As automation takes center stage, CROs face a critical question: How do you scale outreach without sacrificing the personal touch that makes prospects respond? With buyers increasingly resistant to generic messages, the challenge lies in blending efficiency with authenticity. This session will explore how leading revenue organizations are leveraging automation to supercharge outbound efforts while keeping interactions personalized and meaningful. We’ll discuss the latest tools, data-driven techniques, and mindset shifts that allow you to increase outreach volume without sounding robotic or impersonal. Key takeaways: - Practical strategies for automating outbound without compromising quality - Tools and technologies that enable scalable, personalized outreach - How to integrate human elements into automated campaigns - Real-world examples of automation boosting outbound performance