What if your enablement engine didn’t just train reps, but diagnosed exactly what was broken, tested interventions, and proved what worked? In this session, we’ll break down how modern CROs are moving beyond static training to a dynamic, evidence-based coaching loop. By scoring recorded calls, identifying skill gaps, and assigning targeted AI roleplays, teams build a data-driven model of “what good looks like”, and continuously refine it. This is the scientific method, applied to sales performance at scale.