Most revenue teams don’t have a strategy problem, they have a behavior problem. You’ve rolled out new processes, new tools, new messaging. But your team falls back into old habits. Pipeline stalls. Performance plateaus. Culture doesn’t shift. This session shows a different approach: using gamification to drive real behavior change. Learn how CROs are turning everyday sales activities into high-engagement systems that motivate teams, reinforce the right actions, and make performance visible. From shaping pipeline habits to influencing cross-team adoption, you’ll see how play can become a serious lever for revenue. Walk away with practical ways to design simple “games” inside your org—so change actually sticks, and your team doesn’t just follow the plan… they want to win it.