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Luis
Brito
Chief Revenue Officer
ALLPLAN
Luis Brito is a global commercial leader with nearly 30 years of experience building and scaling revenue organizations in mission-critical software and industrial technology. Most recently, he served as Chief Revenue Officer at ALLPLAN, part of the Nemetschek Group, where he led global sales, marketing, customer success, professional services, and revenue operations. Operating within a €500 million division, Luis played a key role in modernizing the company’s commercial model — driving the transition from perpetual licensing to subscription, strengthening installed base monetization, and improving revenue predictability across international markets. Earlier in his career, Luis held leadership roles at PTC and Vodafone, with extensive experience across Europe, Asia, South America, and the U.S. He is known for building structured, scalable revenue engines and aligning go-to-market and delivery teams to drive sustainable growth and customer value.
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20 August 2026 09:30 - 10:15
Panel discussion | The evolution of the high-performing CRO
In an era where revenue leadership demands both strategic vision and hands-on execution, the role of the Chief Revenue Officer has never been more complex, or more critical. With market conditions shifting and AI-driven insights becoming the norm, how can today’s CROs stay ahead of the curve? This panel discussion will delve into how top-performing CROs are navigating today’s most pressing challenges. Our expert speakers will share firsthand insights into how they’ve adapted their strategies, fostered cross-functional collaboration, and embraced technology to drive sustainable growth. Key takeaways: - The evolving skill set every modern CRO needs to thrive - How to leverage AI and data to make smarter revenue decisions - Proven approaches to balancing strategic vision with operational excellence