Chief Revenue Officer
ALLPLAN
Luis Brito is a global commercial leader with nearly 30 years of experience building and scaling revenue organizations in mission-critical software and industrial technology. Most recently, he served as Chief Revenue Officer at ALLPLAN, part of the Nemetschek Group, where he led global sales, marketing, customer success, professional services, and revenue operations.
Operating within a €500 million division, Luis played a key role in modernizing the company’s commercial model — driving the transition from perpetual licensing to subscription, strengthening installed base monetization, and improving revenue predictability across international markets.
Earlier in his career, Luis held leadership roles at PTC and Vodafone, with extensive experience across Europe, Asia, South America, and the U.S. He is known for building structured, scalable revenue engines and aligning go-to-market and delivery teams to drive sustainable growth and customer value.