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Andrea
Marini
Chief Revenue Officer
Ferveret
Andrea is an accomplished enterprise technology sales leader with deep expertise in architecting complex transformations, enabling high-performing teams, and driving revenue growth. He has a strong track record in building and integrating $1B+ organizations, optimizing renewals, and launching new offerings that deliver measurable impact. Andrea has generated over $90M in incremental ARR by leading customer transitions to the cloud, recovered significant revenue through improved processes and governance, and incubated global teams spanning sales, enablement, transformation, and data operations. He excels at mobilizing cross-functional programs, partnering with executives, and executing strategies that help organizations thrive.
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21 August 2025 14:30 - 15:00
Panel: More pipeline, less headcount? Navigating the AI trade-offs in revenue strategy
With AI rapidly transforming revenue operations, many CROs face a critical dilemma: Can you really build more pipeline with fewer people? While AI promises efficiency and scale, the reality of implementation often brings unexpected trade-offs - especially when it comes to maintaining a human touch in high-stakes deals. Are you prepared to strike the right balance? This session will dive into the practical challenges and opportunities of integrating AI into your revenue strategy. Discover how leading companies are using AI to drive pipeline growth without sacrificing quality, and learn where human expertise still plays a vital role. We’ll explore the strategic decisions CROs must make to balance automation with relationship-building. Key takeaways: - Understanding the potential and pitfalls of AI-driven pipeline growth - How to decide when to automate and when to lean on human expertise - Balancing efficiency with personal connection in high-value sales - Real-world examples of AI driving scalable revenue while preserving quality