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Rob
Dooley
Chief Commercial Officer
FrankieOne
Rob helps technology companies and investors expand globally with clarity, speed and repeatable go-to-market models. With over 25 years of experience, Rob has built and led commercial operations across APJ, from initial market entry to high-growth scale-up. He has owned regional P&Ls, led teams of 100+ across Sales, Sales Engineering, Marketing and Customer Success, and driven ARR growth from $10M to over $110M across multiple technology vendors. Previously Regional General Manager for APJ at Rapid7, Rob has also held senior leadership roles at VMware, Carbon Black, Accenture and IBM. His expertise spans market entry and expansion, regional P&L leadership, channel and partner development, enterprise and government sales, and scaling teams across diverse markets and cultures. Today, Rob advises and partners with founders, CEOs and growth teams looking to expand across APJ, helping them navigate market-entry challenges, optimise regional operations and accelerate sustainable revenue growth through proven commercial strategies and hands-on execution.
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28 October 2026 11:15 - 11:45
Why smart people make stupid decisions and AI makes the situation worse
Intelligence doesn’t protect CRO's from bad decisions. Often it makes them worse, because smart CRO's are better at building convincing arguments for what they already believe. This keynote looks at the traps that catch capable people and teams: overconfidence, motivated reasoning, the bias blind spot and the expertise trap. It then shows how AI strengthens each one, leading to poor hiring, qualification, forecasting and investment. Fluent, confident and agreeable machines can tell us what we want to hear, faster than ever. Attendees will leave with a practical playbook for using AI to challenge their thinking rather than confirm it.