Alignment between sales, marketing, and CS is hard enough in one office. Now add five time zones, a dozen cultural norms, and comp plans that were never built to work together. It sounds like a theoretical problem until you're the one explaining to a Singapore based AE why a lead from Sydney went cold before it ever reached them, or trying to get a Tokyo CS team and a Mumbai sales team to agree on what "qualified" even means. In this session, revenue leaders from across APAC share what actually happened when alignment broke, and what they rebuilt in response: • The missed handoffs and where they actually happened in the funnel • The metrics nobody trusted, and why • The quarter two regions hit target while the business as a whole did not • The small operational fixes that made the real difference: a shared definitions doc, a weekly async sync, a comp tweak nobody expected to matter

No slides. No keynote. No pitch. Just a room of peers being honest about what's actually worrying them. The room will break into five topic tables, so you can sit with peers wrestling with the same problem: • Building high-performance sales organisations: Metrics, process, customer engagement and AI - Pree Sarkar • The evolving CRO role: from sales leader to owner of the whole revenue lifecycle - Andrew Wildblood • Your first 90 days as CRO — what to verify before you act - Jeremy Heap • Moving from AI pilots to AI that actually changes revenue outcomes - Mark Deacon • What the board and CFO really want from the CRO in 2027 - Ravi Sheshadri Pick a table, bring a real problem, and leave with three more to think about, plus a few ideas worth stealing from someone facing your exact situation.