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Andrew

Wildblood

Former Chief Commercial Officer

Team Global Express

Andrew is a technology and telecommunications leader with over 20 years of international experience across the UK, Hong Kong, Singapore, and Australia. He has led teams across more than 20 countries, helping global organisations navigate digital transformation, drive business growth, and deliver exceptional customer experiences in an increasingly connected world. His expertise spans enterprise telecommunications, managed networks, cloud, data centres, SaaS, supply chain and logistics, as well as mergers and acquisitions. Andrew has extensive experience building and scaling businesses within large enterprises and has served on both corporate and not-for-profit boards. Passionate about innovation and emerging technologies, he thrives at the forefront of industry change, helping organisations adapt, grow, and succeed.

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28 October 2026 09:45 - 10:15

Fix the engine before you add the fuel: Diagnosing revenue systems that actually work

Most organizations respond to a revenue shortfall the same way: add more fuel. More reps, more leads, more tools, more pressure on sales. But if the underlying system is broken, more fuel just means a bigger, faster failure. In this keynote, Andrew challenges the instinct to treat every revenue problem as a sales problem. He'll walk through how to properly diagnose what's actually happening across the enterprise, why sequencing matters more than speed, and what it takes to trust a process instead of chasing quick fixes. Attendees will leave with a clearer framework for identifying root causes, and a real picture of what durable, long term revenue health looks like, not just this quarter, but for years to come.