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Adrian
Enright
Chief Commercial Officer
ALFA NT
Adrian Enright is a commercial leader with a track record of building revenue in emerging markets, currently serving as Chief Commercial Officer at Arnhem Land Fire Abatement NT (ALFA NT). He brings deep experience in origination, partnerships, and sales leadership across the carbon and environmental markets sector, having held senior commercial roles at organisations including Tasman Environmental Markets before joining ALFA NT. Known for closing complex, high value deals and building long term customer relationships, Adrian has a strong reputation in a fast maturing and increasingly competitive market.
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28 October 2026 11:45 - 12:30
Panel | Revenue alignment in practice: Lessons from APAC leaders
Alignment between sales, marketing, and CS is hard enough in one office. Now add five time zones, a dozen cultural norms, and comp plans that were never built to work together. It sounds like a theoretical problem until you're the one explaining to a Singapore based AE why a lead from Sydney went cold before it ever reached them, or trying to get a Tokyo CS team and a Mumbai sales team to agree on what "qualified" even means. In this session, revenue leaders from across APAC share what actually happened when alignment broke, and what they rebuilt in response: • The missed handoffs and where they actually happened in the funnel • The metrics nobody trusted, and why • The quarter two regions hit target while the business as a whole did not • The small operational fixes that made the real difference: a shared definitions doc, a weekly async sync, a comp tweak nobody expected to matter