As new logo acquisition becomes more expensive and less predictable, expansion revenue is becoming a critical growth lever for CROs. Yet most companies don’t have a structured way to identify, prioritize, and nurture post-sale growth opportunities. In this session, Rod Cherkas, CEO of HelloCCO and author of REACH: A Framework for Driving Revenue Growth from Your Existing Customers, introduces the REACH Framework™. REACH is a proven, repeatable approach that enables Customer Success and Account Management teams to drive expansion with structure, consistency, and confidence. REACH is designed to complement sales methodologies like MEDDPICC and Challenger, extending your revenue strategy beyond the initial sale by equipping post-sale teams with a consistent way to uncover and act on expansion opportunities. What you’ll walk away with: - A repeatable framework for driving predictable expansion revenue - A strategy to align CS, AM, and Sales around shared growth goals - Ways to operationalize REACH in your existing tools like Gong, Fathom, and Totango - A signed copy of REACH to help your team take action