AI is everywhere in the revenue stack - but many CROs are still being asked to justify spend without clear proof of impact. Activity is easy to measure. Real business value is not. This session cuts through the hype to focus on how revenue leaders assess whether AI is actually improving outcomes that matter: productivity, consistency, deal quality, retention, and forecast confidence. We’ll explore how CROs separate signal from noise, decide what success really looks like, and communicate AI’s impact in a way that holds up with CEOs, CFOs, and boards. The goal isn’t more dashboards - it’s confidence that AI is moving the business forward. Attendees will leave with: - A clear framework for evaluating AI impact beyond usage and adoption metrics - Guidance on which revenue outcomes AI should be expected to influence — and which it shouldn’t