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Myisher
Proctor
Chief Revenue Officer
Institute for Integrative Nutrition
Myisha C. Procter is a revenue-focused executive, speaker, and wellness advocate who blends strategy with soul. As Chief Revenue Officer and Head of Marketing at the Institute for Integrative Nutrition, she oversees sales, marketing, customer care, and alumni engagement leading digital transformation with a focus on AI integration, operational optimization, and organizational change management. With 15+ years in beauty, wellness, and e-commerce, Myisha has driven growth at brands such as Sephora, Rodan + Fields, and Custom Ink, and advises emerging companies in CPG, wellness, and beauty. She was awarded special recognition from the Chicago Police Department for launching and supporting the STARS program, mentoring and empowering local youth to make positive, purpose-driven decisions. Known as “The Sequin Unicorn” for her authentic leadership and creative spark, Myisha is passionate about helping teams and customers thrive in a rapidly evolving marketplace.
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11 March 2026 11:45 - 12:30
Panel discussion: Measuring AIs real business impact
AI is everywhere in the revenue stack - but many CROs are still being asked to justify spend without clear proof of impact. Activity is easy to measure. Real business value is not. This session cuts through the hype to focus on how revenue leaders assess whether AI is actually improving outcomes that matter: productivity, consistency, deal quality, retention, and forecast confidence. We’ll explore how CROs separate signal from noise, decide what success really looks like, and communicate AI’s impact in a way that holds up with CEOs, CFOs, and boards. The goal isn’t more dashboards - it’s confidence that AI is moving the business forward. Attendees will leave with: - A clear framework for evaluating AI impact beyond usage and adoption metrics - Guidance on which revenue outcomes AI should be expected to influence — and which it shouldn’t