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Kevin
Morgan
Chief Revenue Officer
Syracuse University
Kevin Morgan is a visionary leader in sports and athletics administration, renowned for driving revenue generation, operational excellence, and team success across professional sports and collegiate athletics. With a robust background spanning professional sports, including the NHL, MLB, NFL, NLL, and NASCAR, as well as a sports fintech startup and high level experience in corporate real estate development for entertainment and retail centers, Kevin brings expertise in strategic partnerships, innovative sales models, financial optimization, and staff and facility development to elevate organizations in both amateur and professional arenas. Expertise includes cultivating high-value corporate sponsorships, leveraging data-driven marketing strategies, and navigating complex regulatory landscapes, honed through years in professional sports and cutting-edge sports technology. Over a decade as a youth girls' and boys' coach, K-8 program administrator, and certified referee further enriches Kevin's ability to understand and address student-athlete needs, fostering programs that excel both competitively and culturally. Guided by a lead-by-example philosophy, Kevin operates with humility, integrity, honesty, kindness, and relentless work ethic. By building collaborative teams, forging impactful partnerships, and aligning initiatives with institutional missions, he drives lasting value for teams, athletes, student-athletes, staff, and communities.
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12 March 2024 14:15 - 14:45
Fireside chat: Customer experience that drives NRR
Buyers research independently, involve more stakeholders, and expect proof and speed. Winning now means redesigning your go-to-market around their journey and the experience they receive at every step. This session shows revenue leaders how to identify moments that matter, reduce friction, and blend self-serve with human help without breaking your operating model. Learn practical patterns for pricing clarity, proof that builds consensus, and seamless handoffs from marketing to sales to CS. We’ll share approaches that scale from startup to global enterprise so you leave with a plan to lift conversion, shorten cycle time, and expand accounts by delivering a better buyer experience. Takeaways - Map the buyer journey and remove friction points to lift conversion and cut cycle time. - Launch a hybrid self-serve plus sales-assist motion with clear SLAs to improve speed to value and multi-threading. - Equip committees with proof packs ROI, peer evidence, and implementation plans to increase win rate and expansion.