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Fabrice
Buron
VP of Revenue Operations
Outreach
Fabrice Buron is the Vice President of Revenue Operations at Outreach, where he leads efforts to optimize processes, align teams, and scale growth through AI-driven revenue orchestration. With more than 20 years of leadership in global technology companies, he has held senior roles across sales, marketing, alliances, and operations. Most recently, as Chief Commercial Officer at INT, Fabrice launched a disruptive energy data visualization and machine learning platform, built strategic partnerships with Microsoft Azure and AWS, and helped position the company for acquisition by SLB in 2025. A strong advocate for Design Thinking and User-Centered Design, he blends innovation with operational excellence. Outside of work, Fabrice enjoys motorcycling, music, and painting, serves on the board of a non-profit, and spends time with his family and two rescued dogs.
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25 June 2026 10:00 - 10:45
Panel: Where revenue engines lose efficiency and how to fix it
Outbound sequences are running. ABM programmes are live. AI tools are being rolled out across the stack. But for many CROs, the question remains: why isn’t this translating into better outcomes? This session takes a closer look at where modern revenue engines are losing efficiency. From over-automated outbound and unfocused ABM to misapplied AI and bloated workflows, we’ll unpack the hidden friction points that limit productivity. We’ll explore how leading teams are refining what they’ve already built. That means tightening targeting, prioritising real buyer signals, cutting low-impact activity, and using AI more deliberately across outbound, ABM, and pipeline generation. Key takeaways: - Where revenue teams are losing efficiency across outbound, ABM, and AI workflows - How to identify and eliminate low-impact activity across your GTM motion - How to refocus teams on the signals, actions, and channels that actually convert