What does it actually mean to be a CRO today? Five years ago, the role was largely defined by sales leadership and revenue delivery. Today, it spans marketing, customer success, operations, partnerships, and increasingly, AI strategy. The scope has expanded - but clarity hasn’t always kept up. Many CROs are finding themselves caught between short-term targets and long-term transformation, expected to drive immediate results while also future-proofing the business. This session explores how the CRO role is evolving in real terms, not theory. From shifting expectations at the board level to the growing influence of data, automation, and cross-functional alignment, we’ll unpack what’s changing, and what actually matters. You’ll hear how today’s CROs are redefining their focus, where they’re choosing to spend their time, and how they’re staying ahead without getting pulled in every direction. Key takeaways - How the CRO role is expanding, and where to focus to avoid becoming stretched too thin - The trends (AI, GTM alignment, data) that are reshaping revenue leadership today - Practical ways to stay ahead of change while still delivering on short-term targets