Expanding into new markets sounds straightforward in theory. In reality, what works in one region can quickly break down in another. Buyer behaviour, pricing expectations, local competition, culture, hiring, partnerships, and even market timing can all shape whether a GTM motion scales successfully - or stalls entirely. In this fireside chat, we’ll explore how revenue leaders approach international expansion across both high-growth SaaS businesses and global enterprise organisations. From testing markets before putting boots on the ground, to deciding when to replicate a proven playbook versus adapt locally, the conversation will unpack the real decisions leaders face when scaling internationally. We’ll also explore the trade-offs between building versus buying your way into a market, how to identify quick wins early, and what companies often get wrong when expanding globally. Expect honest lessons, including expansion failures, hard-won learnings, and practical insights from leaders operating at very different stages of scale. Key takeaways - How to test and validate a market before committing local resources - When to standardise your GTM playbook - and when to adapt it locally - The trade-offs between building, partnering, and acquiring in new markets - How culture, pricing, competition, and market maturity shape expansion success - Ways to identify early traction through existing customers, partners, and networks