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Evelina
Petrova
VP of Revenue Operations
Adyen
Evelina is a Revenue Operations leader who was executing RevOps strategies before the function had a name. With over a decade of experience in the tech industry, she specializes in building high-performing teams and unifying Sales, Marketing, and CX Operations into a single, cohesive GTM engine. Her superpower lies in holistic alignment—breaking down silos to drive 10X growth.
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27 May 2026 15:45 - 16:30
Panel: How will AI reshape sales and revenue strategies? Exploring generative AI, account-based selling, and the future of RevOps
AI is transforming sales by streamlining core tasks like prospecting, email writing, and content creation, leveling the playing field. But true differentiation now comes from Account-Based Selling (ABS)—using deep insights to align client needs with tailored solutions. As AI boosts efficiency, Revenue Operations must evolve to drive growth. Sales is no longer just a science—it’s about mastering the art of human connection and strategic thinking, where AI and creativity go hand in hand for success.